Curate and incorporate curated content from other sources to share on Twitter, to enhance engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 23, 2020, 2:29 AM UTC

Responding to criticism and “annoying trolls” with respect and politeness can help brands handle negativity on Twitter.

This piece suggests Twitter strategies marketers can implement to grow their brand, enhance engagement, and drive conversions on the platform. Identify clear and measurable goals for Twitter marketing campaigns and assess audiences’ preferences to create and share relatable content.

Marketers can add value to audiences’ experiences by sharing relevant links and curated content from other creators along with their content. Rather than just posting tweets with plain text, use eye-catching visuals and hashtags to attract potential prospects.

Posting videos on the platform can help brands stand out, build trust among consumers and drive conversions. Leveraging tools for scheduling and analysing posts is recommended to spread tweets out through the day and reach a wider audience across time zones.

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