Marketers can use the skyscraper technique to increase social shares and boost rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 24, 2020, 4:31 PM UTC

The skyscraper technique is a content strategy aimed at churning link-worthy material.

Though social media efforts do not directly affect SEO, various studies show that it can heavily influence elements that sway search rankings. Publishing high quality and in-depth content pieces, following the skyscraper technique and effective dissemination through social channels can help enhance SEO rankings.

Marketers should look for content that performs well on search engines and has enough backlinks. They should then create similar content with more up-to-date and detailed information and reach out to marketers who have linked to the original article. Reaching out can help brands gain valuable backlinks.

Businesses should ensure the updated content has relevant keywords, appropriate visuals and more helpful materials than their competitors do. To provide the maximum push for their SEO efforts, brands should use all social platforms, like LinkedIn, Pinterest, Quora and Facebook.

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