TikTok creates a $200 million “Creator Fund” to pay creators directly for their content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 24, 2020, 9:13 AM UTC

Over the coming year, creators will receive regular payments, as the fund eventually grows over time.

TikTok has launched a $200 million fund to pay creators directly for their content to support them and retain talent. To be eligible for it, creators must be 18 or older, create and post original content, follow TikTok’s community guidelines, and have a baseline follower count.

More information about eligibility will be released in the next month. Though no timeline has been shared, TikTok plans to expand the fund worldwide. Creators in the US can start applying from August.

The $200 million fund marks the platform’s first major effort to pay creators directly, although this isn’t the first time TikTok has created a fund. The funding could further help the company with its ongoing struggles with the US government.

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