Write compelling stories and showcase core values on the “About US” webpage to improve engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 24, 2020, 11:09 AM UTC

Having testimonials and online reviews on the About Us page can drive sales.

This piece suggests ecommerce brands use an About Us page to introduce themselves and build trust and loyalty among consumers. Craft compelling copies about products, teams, and core company values on the About Us page to convey stories and create a consistent tone of voice.

Brands must understand their audience and share stories that resonate with their consumer personas on the page. Creating easily accessible content through professional layout, design, and images is recommended to attract consumers.

Include a team picture with headshots and talk about their interests to engage consumers and earn their trust. Integrate the brand's social media handles, create CTAs, and include contact information like email to make it easy for consumers to reach you from across platforms.

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