Brands should engage with all tagged UGC on Instagram, even if it is not shareable 

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 28, 2020, 3:14 PM UTC

All user-generated content does not always match the brand aesthetic, but can be a useful tool. 

Marketers should acknowledge each user-generated content that has tagged the brand. Even if the content does not offer any value, brands should use it as an opportunity to engage with the audience. They should appreciate such content creators by sending them short audio or video clips via Instagram DM.  

Brands can also post high-quality product/service images to illustrate the kind of content the company is seeking in UGC. This can encourage consumers to share high-quality pictures of product/services that are aligned with the brand’s style. 

Featuring consumer-generated content on the brand’s Instagram channel can help convert more followers into content creators. Providing a little training and encouragement can help generate compelling UGC. 

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