Combining ecommerce merchandising and omnichannel marketing can help online brands drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 28, 2020, 12:45 PM UTC

Engage with users on platforms like Facebook to augment ecommerce merchandising campaigns.

Online retailers must implement merchandising strategies to create an online ambience that demonstrates the product’s use cases before consumers purchase them. Creating mobile responsive and optimised websites can help brands optimise for omnichannel retail.

Marketers must create authentic and consistent content that describes their product and conveys a brand story to effectively connect with potential consumers. Write compelling one-line product descriptions and aid consumers through live chat boxes to help them visualise the products in real-time.

Ecommerce brands can leverage user-generated content for ecommerce merchandising to provide social proof for consumers, build awareness and credibility. Develop a visual merchandising tool to display thumbnails to make product discoveries more accessible and offer personalised recommendations with insights from Google Analytics.

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