Develop a content strategy and employ talented teams to create digital content amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 28, 2020, 1:59 AM UTC

Revaluate media budgets and reinvest spends in content to enhance content marketing campaigns.

As COVID-19 obstructs in-person events, B2B brands must move marketing efforts and budgets towards digital marketing and create content that drives awareness and builds trust. Research audience preferences and identify relevant content “sweet spots” to create an effective content strategy.

Building an in-house creative talent team can help brands create content according to the needs of their audiences across channels and formats. Brands can also collaborate with the new generation of content marketers to leverage creative talent and maximise their creativity and scale.

Empower the content team with the right technology and provide insights on content to streamline the production process and effectively measure content performance. Having an ROI model in place is recommended to gauge content investments and improve revenues.

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