Creating a Pinterest business account helps spot emerging trends and builds brand authority

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 29, 2020, 7:37 AM UTC

Capitalise on insights from Pins as it offers more information about products, saves, and clicks.

With consumers on the platform steadily sharing new product ideas and designs, a business account on Pinterest can help brands spot emerging trends within their niche. Elements like a verified website on the Pinterest business profile can help brands quickly build up their online presence and authority.

Brands must evaluate analytics like impressions, engagements, clicks, and views for specific dates and saved pins on Pinterest to drive website traffic. Businesses can also use these analytics to enhance marketing campaigns and promote similar Pins and products on the platform.

The Pinterest advertising tool also allows marketers to create highly targeted ad campaigns and drive conversions and sales on their website. Leveraging the search option can help brands populate hyper-targeted products, relevant ideas, and discover new marketing opportunities.

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