As they come to terms with COVID-19’s impact, Creative agencies look to ramp up video production

New Ideas in MarketingEssential news for marketers, summarised by YouGov
July 29, 2020, 8:29 AM UTC

92% of digital marketers see video as a vital part of their strategy, as per a recent IPV report.

Despite closures and challenges of working-from-home during the pandemic, video production remains the top priority for creative agencies according to IPV’s report. The study found that 62% of creative agencies expect to increase video productions.

Further, 34% of creative agencies anticipate an increase in online video output services, while 63% said they would be using cloud-based tools for video productions. Already creative agencies like Foote, Cone, and Belding (FCB), GMR, have adjusted their video production processes to adapt to the new reality.

Companies that used videos reported 50% faster revenue growth than those who didn’t. Brands like Frito-Lay Doritos and Chrysler have also adjusted to remote-production needs by running user-generated ads and shooting ad campaigns on iPhone.

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