Salesforce’s Shopping Index predicts the 2020 holiday season trends.
With global digital revenue coming up to 71% in Q2 2020, it’s estimated that 30% of global retail sales will be through digital channels in the forthcoming holiday season. Stores will be crucial in the holiday season, as they get converted into fulfilment centres for last-mile delivery and pickup locations.
Retailers are likely to use crowdsource transportations with delivery platforms like Uber to fulfil orders. The article shares that last-mile delivery during the holiday season could get impacted due to an increase in digital orders and returns.
COVID-19 delivery surcharges are expected to increase to nearly $4.5 billion. Further, with Amazon postponing its Prime Day event till October, revenues of Cyber Week are expected to dip 10%, as consumers make early purchases during the Prime Day event.
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