Writing content that accurately addresses search queries can help boost rankings

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 03, 2020, 5:57 PM UTC

Content that is relevant to user search intent is placed higher on Google search results.

Businesses should aim to create content that matches the user’s search intent and accurately answers their questions. Marketers can type their keywords into online discovery tools to find out the potential queries that their prospects can posit.

Instead of searching for broad keywords, marketers should target long-tail keywords of three words or more. People who use long-tail keywords are closer towards completing an action like buying a product or signing up for a service. After finalising the targeted keywords, businesses should consider Google’s related questions and suggestions while creating content.

Creating niche content aimed at small audiences can help deliver better value than writing generic articles. Marketers should also ensure their website is mobile-responsive, and each metatag is optimised for search engines. 

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