This piece shares that online video will account for over 82% of all consumer internet traffic by 2022.
With video being crucial for marketing efforts, this article suggests the types of videos brands can choose from to incorporate in their plans. Explainer videos are useful for showcasing a product or service to help consumers decide if it will be right for them.
Videos announcing sales or special offers are better at driving conversions. These must have clear calls-to-action, and must be short and simple. Editorial and listicle videos help promote upcoming content, or freshly published items.
Infographics presented in a video format make it easier to explain complex ideas and statistics. Additionally, homepage background videos can be the visual message that supports the copy, and launch videos must focus on the end goal and build hype for a product or service.
[4 minute read]