As per Socialinsider, carousels that mix images and videos bring in the highest engagement rates per post.
This article recommends that marketers use Instagram Carousels to share multiple images and videos in a single post to drive engagement rates. The article recommends applying the “AIDA”, that is, attention, interest, desire, and action principles in carousel posts.
Selecting an appropriate colour palette, font, visual elements and shapes can help brands create uniquely designed Carousel posts. Use aspect ratio of either 1920x1920 or 1080x1350 and font size of 80pt+ for headline and 30pt+ for body.
Creating Carousel posts with swipeable flows and using margins for proportions with tools like Adobe Illustrator helps enhance a post’s appeal. Drafting notes for copy ideas is suggested to have consistent post designs that are aligned with the text.
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