Leverage social media channels to research and create content around trending topics

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 06, 2020, 6:50 AM UTC

Google Trends and Keyword Planner can help identify trending content.

This article suggests creating content on topics before they’re trending. This allows brands to present themselves as thought leaders, build trust and boost SEO. Marketers can use insights from the news agenda to source topics that might trend in the future, and spot upcoming themes for content.

Conduct research on social media channels preferred by audiences and follow relevant people and businesses to know trending topics among prospects. Marketers can use tools like Hootsuite and BuzzSumo to curate feeds and discover trending topics by trusted publications.

Engaging with communities on platforms like Quora and Reddit is recommended to have access to real-time queries and produce meaningful content. Brands must evaluate insights from Google search, news, YouTube, and Google Trends to have a 360-degree view on trending and relevant topics.

Read the original article

[5 minute read]