Creating insightful and relevant infographics can help brands augment their content marketing effort

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 07, 2020, 5:23 PM UTC

With human brains processing visual images 60,000 times faster than text infographics are an excellent tool for marketers.

Brands need to include insightful, relevant and entertaining infographics in their content marketing plan as images help the content resonate better with their audiences. Additionally, they also make it more likely that consumers will share the content on social media

Marketers can create photo-based, illustration-based or number-based infographics, depending upon their campaign needs and content formats. Companies can use simple cartoon illustrations to evoke emotion while highlighting actionable insights via interactive UI elements.

Breaking the infographic’s visual information into easily-digestible bits can help audiences clearly understand each point. Using the company’s signature colours and fonts can further help in improving branding efforts. But, they should take care to maintain authenticity, sensory and relevancy in their visual storytelling.

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