The “Two-Day Sale” event by The Strategist in May 2020 resulted in a whopping 85% year-over-year increase in revenue in the second quarter.
With Amazon delaying Prime Day in the US due to the pandemic, publishers with ecommerce operations are trying to capitalise on the opportunity by creating their own sales events. Many of such platforms have been testing its sales event for a few years.
Publishers are now planning to expand it or break into multiple events throughout the year to meet consumer demands. The New York Times’ Wirecutter launched its Deal Day event in 2018 with three dozen exclusive deals and then doubled the number in 2019.
Wirecutter mentioned that year over year the number of units sold during the event also doubled. Similarly, The Strategist and Cosmopolitan saw an increase in website traffic and revenues during their sales events.
[5 minute read]