Optimising Google My Business listings can help brands rank higher in local search results

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 11, 2020, 2:23 AM UTC

Businesses in the food, drink, health, and beauty industries can showcase their services through GMB listing.

This piece recommends brands to optimise their Google My Business (GMB) listings to augment local exposure and enhance conversions. Start by updating and reviewing all information on the GMB listing like store-timings, services, locations, and products to set appropriate expectations for consumers.

Writing concise and brief descriptions on GMB listings about the brand and product can help Google better understand the business and boost search ranking. Uploading videos on GMB listings is recommended to engage and communicate with potential consumers.

Brands must integrate a scheduling software with GMB to leverage the Booking button feature. The booking button feature can help brands add calls-to-action and help consumers book appointments through a listing. A GMB mobile app can optimise listings for mobile.

Read the original article

[6 minute read]