Leveraging creative influencer strategies can help brands address new consumer needs and concerns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 12, 2020, 5:17 PM UTC

Consumers will have concerns around price, quality and suitability while purchasing products in the “new normal”.

With the pandemic modifying consumer behaviour, customer concerns around the viability and reliability of high street, non-delivery brands has risen exponentially. Leveraging influencer marketing can further help businesses boost credibility and earn consumer trust in the “new normal”.

But, addressing new consumer concerns would require more attention and creativity than merely offering an influencer a product or an experience. Marketers can encourage influencers to create content in-store and share them on social media to address consumer anxiety and concerns around store hygiene.

Non-delivery brands and agencies can collaborate with influencers to promote the “very act of visiting a store again,” instead of selling a product. Maintaining in-store hygiene measures can further brands uphold their reputation and address concerns around health and safety.

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