Combine data with communications to deliver proactive and thoughtful email messaging amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 14, 2020, 4:00 PM UTC

Brands must evaluate their consumer data to create content with a customer-first approach.

This piece recommends brands should focus on consumer experiences while drafting email messages to improve customer engagements, build loyalty, and enhance sales. Understanding consumer data allows brands to identify consumer needs and create proactive and thoughtful messaging.

Brands can train their customer-facing staff to engage consumers by building a proactive outreach communications strategy with informative messaging. Using demographic data to create concise and relevant content can allow brands to meet their consumer’s interests and expectations.

Marketers must have healthy two-way communication with their consumers and ask for feedback from their target audiences to remain relevant. Writing friendly and candid content by using everyday language in emails can help connect with consumers on an emotional level.

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