Developing an email marketing strategy can help brands boost their Amazon marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 14, 2020, 9:36 AM UTC

Share links to the brand’s Amazon store on social media platforms to improve awareness and promote products.

This article suggests marketing strategies brands can use to promote their Amazon products. With emails being effective communication channels, marketers must leverage the medium to announce new product launches, giveaway coupons, and deliver customised offers to new and existing consumers.

Promoting Amazon products on social media channels allows brands to improve brand awareness and effectively engage audiences. Creating appealing short-term promotions around limited time with tools like IO Scout can help marketers offer great deals to their consumers and drive sales.

Brands must promptly answer Q&As on Amazon’s product listing page to project themselves as responsive, consumer-friendly, and influence consumer purchasing decisions. Having a review management strategy can help monitor, respond to and encourage consumer reviews.

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