Brands can utilise live matchmaking algorithms to generate leads for sponsors during virtual events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 17, 2020, 11:07 AM UTC

Placing downloadable resources and ads in between sessions of virtual events can help build brand awareness.

Creating immersive learning experiences and networking opportunities for virtual or hybrid events can help brands provide value and attract exhibitors and sponsors. Marketers can send push notifications, make shout-outs on social media and create on-demand content to build awareness for sponsors before and after an event.

Businesses can generate leads for sponsors by creating virtual booths and leveraging live matchmaking algorithms during virtual events. Featuring sponsored polls and developing gamification and incentive-based activities integrated into the events can help brands effectively promote their virtual events.

Marketers can display the list of sponsors, along with their logos and URLs among others on the website to promote exhibitors. Providing access to event analytics and insights like polling results can further help brands attract sponsors for virtual events.

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