Live streaming Facebook videos in vertical formats can help brands boost their engagement rates

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 17, 2020, 2:30 PM UTC

Vertical videos have a 40% better engagement rate than landscape videos, according to a Socialinsider report.

This piece suggests Facebook video marketing strategies that brands can use to create successful video campaigns. Brands should evaluate insights like multiple views, view time and distribution of “unoriginal or repurposed videos” to create an effective Facebook video strategy.

Producing longer, vertical videos with an intriguing script and design can help marketers hook viewers in the first three seconds. Brands should also upload original videos on their Facebook page, instead of sharing content from YouTube channels, as native videos fetch more comments and have a higher reach.

Streaming live videos, like events and product launches, can engage more audiences as live videos have higher engagement rates than recorded ones. But, marketers should first conduct an in-depth industry research and understand their consumer demands to create relevant videos.

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