Using active consumers as a marketing asset can be a low cost-solution for brands amid budget cuts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 18, 2020, 6:51 AM UTC

According to Nielsen’s study, 92% of consumers trust suggestions from friends and family more than advertisements.

Marketers should look to leverage word-of-mouth marketing and get customers to promote their products, services and brands organically. They should encourage their social media followers to share their experiences with the brand and use that as a marketing resource.

Focusing on satisfied customers and requesting them to share their content can help businesses stimulate customer advocacy. Directly engaging with the core consumer base and incentivising sharing experiences can help build brand recognition and improve recall.

It can also make customers feel that they are an essential part of brands’ marketing efforts. With customers staying at home and traditional marketing not driving the desired results, brands need to embrace word-of-mouth marketing to make the most of the limited marketing budgets.

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