Making a private list of users on Twitter for social listening can help brands better understand pro

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 19, 2020, 4:23 PM UTC

It can help businesses provide more value to the customers and gain trust.

Businesses should leverage social listening and engage with their target audience to properly understand their needs and interests and create relevant content. For that, marketers can create a private list of their target audiences and monitor their latest posts to update themselves about their pain points.

Brands can also understand the needs, interests and struggles of their target audiences by creating polls on Twitter. Marketers can use these polls to engage customers by asking them about upcoming posts or their struggles with the brand’s offerings.

Holding Twitter contests and giveaways is also effective for gaining audiences’ attention. But, marketers should ensure the content is relevant to the brands, and the prizes should be interesting to the prospects.

Read the original article

[7 minute read]