B2B marketers can use LinkedIn Live to host virtual events

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 20, 2020, 3:59 PM UTC

LinkedIn’s live streams have grown by over 150% since February 2020.

With users spending 1.1 billion hours watching live videos in 2019, leveraging live streams can help B2B marketers attract more audiences and drive more leads. Hosting virtual events can enable marketers to interact with their audiences and reach high-value targets, irrespective of their geographical location.

Using relevant hashtags and announcing the date and time of the event well in advance, along with an engaging tone can help keep the audiences invested in the event. But, streaming pre-recorded videos should be avoided to prevent losing prospects’ trust.

LinkedIn Live can also be used for establishing thought leadership and demonstrating expertise. Businesses can host live talk shows, organise expert Q&As or conduct AMA (Ask-Me-Anything) events. But, they should also be equipped to handle negative feedback and challenging questions.   

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