Instagram rolls out “Suggested Posts” for the main feed to display posts from unfollowed accounts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 20, 2020, 12:58 PM UTC

Content curated in suggested posts will be relevant depending on the accounts users already follow.

Instagram launches “Suggested Posts” for the main feed, allowing users to see organic content from people they don’t follow. The suggested posts section will begin immediately after the “You’re All Caught Up” section. This section will generate infinite organic posts.

Users will be provided with the option to “View Older Posts” once they have reached the bottom of their followed posts. Consumers uninterested in a post can tap the three-dotted icon and select “Not interested”. Suggested posts will be received by users worldwide and will also feature ads.

Organic content in the section will be restricted to photos and videos only. IGTV and Reels content will not show up as part of suggested content.

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