Communication experts should engage with podcast hosts on social media to amplify their PR efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 21, 2020, 5:03 PM UTC

Podcasting is continuing to increase in popularity, and podcast guest interviews are currently seen as a must-have PR component.

This piece suggests public relation professionals should consider appearing in podcast interviews to reach audiences beyond their list. Leveraging guest appearances as a PR tactic can provide companies with improved visibility and positive brand association.

To amplify their podcast efforts and make it a powerful earned media win, PR professionals should promote the show in their channels after it has been aired. Using hashtags relevant to the podcast can further help communication experts reach people interested in the topic.

Giving a “shout out” to the host on social platforms can help PR pros reach the host’s audiences. Engaging with the host on social media can also allow the podcast episode to be found via search on social platforms.

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