Having a Wikipedia page can enhance a company’s brand equity and make them easily visible on search engines.
Businesses should find their brand mentions and check their notability as per Wikipedia standards. Getting mentioned in books and journals, having significant coverage in reliable and independent sources like The New York Times can help brands establish their notability.
Marketers should also for look brand mentions where they haven’t been linked. But, they should also be careful about so-called “predatory journals”, which do not meet Wikipedia’s reliable and independent criteria. Similarly, sponsored and guest-blog posts do not qualify Wikipedia’s standards.
In case a brand doesn’t meet Wikipedia notability guidelines, they can leverage PR activities like CSR and employer branding to get authoritative media coverage. However, if a business primarily targets non-English speaking countries, they should try getting a page on Wikipedia in non-English languages.
[21 minute read]