Posting content 2-4 times a week provides best results in terms of both traffic and conversions

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 25, 2020, 2:10 PM UTC

This piece shares insights from multiple studies focusing on content frequency’s impact on leads and traffic.

In general, the more frequently a company posts blog, the more traffic they are likely to get. Companies that published 16 blogs or more per month received 3.5 times more traffic than businesses that blogged less than four times a month.

Companies - whether they had ten or fewer employees or 200 employees - that posted 11 or more blogs a month were effective in driving the highest traffic. 11 plus blogs a month have proved to be effective for both B2B and B2C brands.

Overall, companies that posted 16 or more blogs a month had 4.5 times more leads generated than those that published four or less. The article states businesses should also focus on backlinks and social shares to boost traffic.

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[16 minute read]