Brands must promote products using emails to boost online marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 1:38 AM UTC

Paid advertising on social media can help brands enhance their marketing campaigns.

This article suggests online strategies brands can implement in their marketing campaigns to ensure optimal performance. Plan the development of marketing campaigns weeks or months in advance to create appropriate messaging and find the right channels for the products and services.

Prompting subscribers to sign up for newsletters, blogs, and social media content through emails can help brands promote their products and services. Email marketing campaigns lets brands connect with their consumers directly while allowing marketers to reiterate offerings and services.

Marketing products and services on social media channels and blogposts can help businesses increase their reach and drive sales. Brands could leverage other marketing mediums like podcasts, radio interviews, and events to gain exposure and enhance their online marketing campaigns.

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