Leveraging call analytics can help businesses maximise conversions at reduced costs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 7:42 AM UTC

It can help brands drive down cost-per-conversion, cost-per-lead and cost-per-sale, among others.

Businesses can leverage call analytics in their marketing campaigns to optimise marketing spends and drive more conversions. Insights obtained from speech analytics can help marketers track the actions which caused the customer to call, and focus on potential areas to improve.

Call analytics can also provide marketers with flexible attribution across media channels that can help them understand which digital media is driving more calls. Marketers can also use this feature to connect callers to specific campaigns and keywords, optimising bids and driving the most productive calls.

Call recordings and transcriptions can further help marketers retarget prospects based on the insights obtained from their previous calls. Businesses can also enhance customer service using call analytics as it can help brands provide specialised agents to resolve specific customer needs.

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