TikTok pledges $100 million in ad credits for small businesses to help them recover from COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 1:03 AM UTC

The credit limit for each business is up to $2000.

With the pandemic impacting businesses, TikTok has rolled out a new program called “Back to Business”, to help small businesses recover from COVID-19. Through the program, TikTok has committed $100 million in ad credits for small businesses advertising on its platform.

Small businesses eligible for the ad credit program can claim their one-time ad credit worth $300, and any additional ad spends would be matched by TikTok one-to-one with ad credits. However, the credits are only valid till 31 December 2020.

The ByteDance company is also launching a “Business Accounts” feature, offering small businesses additional tools. The tools can be customised as per the brand's needs to optimise audience engagement and measure performance analytics.

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