TikTok’s monthly active users revealed to be 100 million in the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 27, 2020, 9:04 AM UTC

The ByteDance owned platform reached 91 million monthly users in the US in June 2020.

Documents filed by TikTok as part of its lawsuit against the US government have revealed the platform’s usage statistics for the first time. TikTok has a monthly active user base of 100 million and daily active user base of 50 million in the US.

Further, the app’s user base has grown 800% since January 2018. While TikTok has 700 million active users worldwide, the growth of the platform could be hampered if the Trump administration follows through on its recent executive order of banning the app.

However, if TikTok fails to fight the ban, the company could be sold off to either Oracle or Microsoft. The TikTok ban in the US will take place on 15 September.

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