Businesses can leverage Google Alerts to improve their link building activities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 31, 2020, 3:12 PM UTC

Unlike other link building options, Google Alerts are timesaving and hassle-free.

Google – the search engine giant – has access to billions of webpages in its database and can crawl webpages more frequently than other SEO tools. Setting up Google Alerts can help marketers access this database to find link building opportunities without having to scroll through thousands of pages.

Google alerts send an email notification whenever a new webpage with a potential link building opportunity is detected. The author recommends businesses should choose blogs and web as their sources to get the most relevant results according to their needs.

Marketers can also filter their results in terms of region and language for more precise outcomes. After receiving alerts, businesses should reach out to the relevant websites to request for backlinks on their websites.

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