Consider consumer needs and objectives, audiences and competitors while conducting market research

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 31, 2020, 3:44 AM UTC

Businesses can use their competitors as a “blueprint” for understanding audiences’ likes and dislikes.

This article notes the fundamentals that brands must be aware of while conducting market research. Conducting market research provides companies with a detailed analysis of their identity, target audiences, competitors, strengths and shortcomings.

Establishing a purpose and integrating it in all the marketing campaigns can help businesses define their brand and conduct effective market research. Brands must conduct market research about their prospects and target audiences to effectively communicate with them and enhance marketing campaigns.

Market research involving competitors can provide companies with a better sense of their audiences likes and dislikes. This helps businesses tweak marketing campaigns accordingly. Understanding the basic strengths and weaknesses through research allows brands to allocate appropriate resources and create successful marketing strategies.

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