The pandemic has made nationwide coverage more accessible in the US

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 31, 2020, 3:08 PM UTC

Remote interviews have been widely accepted by the media post the COVID-19 crisis. 

Social-distancing concerns have made media companies open to remotely conducted interviews. It has made it easier for organisations to appear on national TV channels, irrespective of their geographical location. This is in sharp contrast to pre-pandemic time when most producers preferred clients in-studio – making it difficult for business personalities living outside the major media market areas to get the national spotlight. 

The article further states that phone pitching is also becoming obsolete. With journalists working from home for the foreseeable period, reaching out to them through office phone lines is no longer an option for PR professionals. 

The author suggests PR officers should contact media personalists at the start of the week to find out their availability. PR experts should also pitch journalists with relevant and trendy topics instead of lengthy articles. 

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