Tracking social media KPIs can help brands improve their marketing efforts and drive sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
August 31, 2020, 8:27 AM UTC

Use tools like Hootsuite to track the source of the traffic and extend a post’s reach.

This piece recommends brands track key performance indicators (KPIs) on social media to connect with audiences, generate leads, and enhance revenue. Creating quality content by testing out various titles and visuals on social media can help brands boost their engagement KPIs.

Track KPIs like clicks, shares, comments, brand mentions, and more to create relevant content, grow the brand organically, and improve lead generation. Analysing the demographics of people viewing the content allows marketers to gain insights on prospects and generate leads.

To measure a brand’s reach, track the number of followers the brand has, impressions per post, and their traffic sources. Brands must focus their marketing efforts on social media channels with higher customer acquisition and conversion rates to measure ROI.

Read the original article

[6 minute read]