An agency proposal could include pointing out missed opportunities to clients

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2020, 5:13 AM UTC

A poorly-crafted proposal (but based on a good idea) could cause the client to discard it.  

This article suggests how agencies can approach their marketing proposal process. While writing a proposal, agencies must research the client’s business thoroughly, how it works and describe ways to improve their marketing strategy.

Drawing attention to a business’ pain point is recommended. This could involve drawing client’s attention towards missed opportunities, 404 error pages, non-functional landing pages and more. Agencies could also point out how all this impacts search rankings, brand reputation and image.

Having laid bare the problem areas, agencies can now present ways in which it can assist the business. This could mean varying levels of participation ranging from bringing a full team or holding a limited advisory role.   

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