Applying the DMAIC methodology can help brands better measure, analyse and improve marketing efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 01, 2020, 4:06 PM UTC

DMAIC – define, measure, analyse, improve and control – is a methodology that continually improves processes, solving problems and achieving goals.

Implementing the step-by-step DMAIC processes can help improve operations in data-driven corporate organisations. Businesses can start this process by defining their key problems, primary KPIs and end goals. They should then measure process performances to collect data-based information to identify the root cause of the problem.

Analysing the root cause and its influence on the business problem can help marketers build complete and unbiased marketing data. Implementing accurate ROI calculations, automating processes and implementing attribution can help eliminate the root cause and improve marketing efforts.

Businesses should continue to monitor the situation after implementing a solution and bring improvements. They should further develop a quality control plan to identify both effective and non-effective changes.

Read the original article

[11 minute read]