Create exclusive content for YouTube subscribers to engage them

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 02, 2020, 1:36 AM UTC

A brand’s broadcasts to their YouTube subscribers must be more personal than YouTube’s auto-generated emails.

This article suggests ways in which brands can use email to engage their YouTube subscribers. The subscribers that signed up in exchange for a lead magnet must be satisfied first, to start off. Emails by brands to their YouTube subscribers must be more personal than the auto-generated emails by YouTube.

Conduct thorough research to identify the type of valuable content which will be appreciated by the audience. Segmenting the email list ensures that each group receives messaging that’s most relevant to them.

Marketers are recommended to create some content that is exclusive to their YouTube subscribers, while maintaining the content’s value and relevance. Additionally, to gain more subscribers, ensure presenting the most compelling calls-to-action which encourage the viewers to sign up.  

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