British retailers should offer an omnichannel to survive the Amazon Onslaught 

Tasim Zahid
September 03, 2020, 7:47 AM UTC

Amazon is expanding its portfolio to provide groceries to Prime members in the UK.

As the global ecommerce giant Amazon gets ready to foray into the British grocery market, existing players need to up their game. They need to build on their strengths and promote their credentials to withstand this potentially tectonic shift.

Retailers should leverage their current infrastructure - physical locations, click and collect services and home deliveries – to offer services to customers on their terms. Positioning themselves as someone who caters to customer demands can help brands get ready for a post-pandemic world.

Highlighting sustainable supply chains can help traditional brands retain favour with customers. At the same time, retailers should also increase their focus on existing own-label ranges and maintain the loyalty of consumers.

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[5 minute read]