For an effective SEO strategy, create content that increases dwelling time

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 03, 2020, 1:21 AM UTC

Content must carry relevant calls-to-action to improve its performance.

This article makes suggestions about how businesses can improve their SEO strategy. To guarantee a successful SEO strategy, businesses must have a benchmark tracking system in place. Such a system makes measuring performance, traffic metrics, and content performance easier.

The goals marketers wish to meet through their SEO efforts must be specific, measurable, assignable, relevant and time-based. The author recommends creating long-form content that could increase dwelling-time.

Marketers must also conduct research to identify their competitors’ page structure. This can provide insight into what Google values in those sites while ranking them. Further, any keyword research done for the overall keyword strategy must be focused on user intent.

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