A recent World Federation of Advertisers’ (WFA) report reveals that 62% of brands find managing in-house teams’ workflow challenging.
The report states that over 50% of large global companies now have some kind of in-house creative capabilities. 82% of the large global companies polled reported being “either satisfied or completely satisfied” with the performance of their in-house creative teams.
Quality of output (81%), cost savings (52%) were the top KPIs used for measuring in-house agency’s effectiveness. When asked about reasons for in-housing, better integration (64%) and better brand knowledge (59%) were the top reasons listed.
55% of advertisers say in-housed teams were quicker. However, 95% of brands say they continue to work with external agencies. Further, 40% of brands permit both in-house and external agencies to pitch against each other for projects.
[2 minute read]