Apple postpones the implementation of its new privacy rule that comes with iOS 14, to 2021

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2020, 1:51 AM UTC

Developers would be required to provide information about their app’s privacy practices.

In a recent update, Apple announced its decision to delay the implementation of its new privacy rule until 2021. Originally intended to be a part of the iOS 14 update, the privacy rule will require developers to obtain users’ permission before tracking their data.

The tech giant states it's giving developers time to make necessary changes to their apps for obtaining permission. Users will be prompted with an opt-in message when an app requests their Identification for Advertisers code (IDFA) for tracking, once the rule is implemented.

Facebook said the privacy rule could “severely impact” its ad network and will most likely stop using IDFA codes. Developers can find the new list of privacy information on their product pages on the App Store.

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