If aiming for virality, use humour and emotions while creating content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2020, 1:39 AM UTC

95% of young adults follow a brand online, as per Statista.

This article suggests ways in which brands can make their content go viral on social media. The author recommends using headlines, cliffhangers and the first lines of content effectively to capture the attention of the audience.

Businesses must try to put themselves in their consumer’s shoes and identify emotions that can be incorporated into the content. The resulting content could be interesting as well as emotional.

Humorous content makes it comparatively easier to go viral. The author suggests incorporating laughter into the content around the theme or messaging the brand wants to send out.

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[3 minute read]