TikTok rolls out a marketing partner program enabling advertisers to measure their campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 04, 2020, 1:55 AM UTC

The marketing partner program will be housed under TikTok for Business, a hub for all marketing solutions for the app.

In its blogpost, TikTok has announced the launch of its new marketing partner program which will allow advertisers to connect with tech companies that measure and run ad campaigns. The marketing program will include companies across categories like campaign management, creative development, branded effects and measurement.

Bidalgo, Bidshake, and Sprinklr are some of the companies available for the campaign management section. While brands like QuickFrame, Shuttlerrock, and VidMob will be on the creative development side. For the branded effects, partners include Bare Tree Media, Byte, Happy Finish, and more.

VidMob’s Steph Garofoli sees this as a “massive opportunity for marketers”. However, due the app’s uncertainty over its ownership complications, some advertisers have paused their campaigns on the platform.

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