Real-time digital touchpoints can foster better sales and marketing alignment as they work towards common conversion goals.
Digital transformation helps marketing and sales professionals to identify specific consumer and audience segments seamlessly, understand their behaviour and anticipate actions. The data derived from it can then be used to generate actionable insights and improve customer outcomes.
Sales and marketing alignment can let brands see patterns, anticipate the future and help design effective websites, digital sales funnels and email campaigns. Both the teams can also accurately identify the activities that lead to conversions through all stages of the buyer’s journey.
The author contends businesses can budget their time and resources better when both teams are on the same page and help them measure prospects’ intentions and needs. This can also help deliver proactive, personalised and timely content pieces.
[5 minute read]