Develop retargeting marketing campaigns amid COVID-19 to boost revenue and retain consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 09, 2020, 8:05 AM UTC

A zero-budget marketing strategy can help marketers use innovative and creative ideas, as they leverage their brand’s assets.

As COVID-19 impacts marketing budgets and brands rebuild for the “new normal”, they must reduce costs through innovation and creativity to survive the recession. Evaluating data from ad campaigns can help marketers prioritise ad budgets and spend them efficiently as they navigate the recession.

Create retargeting campaigns to boost marketing performance, increase ad revenue, drive in-app purchases, re-engage existing consumers and retain them. Brands must focus their strategies on retaining the existing consumers to improve retention rate and growth, rather than acquiring new consumers.

Implementing a zero-budget marketing strategy can help marketers leverage the brand’s owned channels while lessening marketing costs. Marketers can deploy email marketing campaigns to share offers, discounts, announce product launches and engaging existing consumers cost-effectively.

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