Interview prospective international consumers to select a brand name with a global appeal

New Ideas in MarketingEssential news for marketers, summarised by YouGov
September 11, 2020, 7:43 AM UTC

Businesses should research their brand name to future-proof marketing content and domain names.

This article recommends ways businesses can name their brand for international audiences for global expansion. For brands to come up with a name that has a global appeal, they must conduct interviews and carry out research in prospective markets.

Draft a list of international candidates and interview them to gain insights on cultural and linguistic contexts of viable names. Businesses looking to prolong their global shelf life should consider the revenue potential from international consumers while naming the brand.

Conducting SEO research in prospective markets can ensure the branded assets for domain names, social media accounts, and other channels are available. Brands must involve legal teams once a name has been confirmed to conduct research on the international trademark and intellectual property front.

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