Most businesses typically ask viewers to subscribe or visit their website, but they usually miss a massive lead-building opportunity.
Instead of soliciting subscriptions to their YouTube channel – which hardly leads to a sale – businesses can incorporate interactive CTAs like topical quizzes and giveaways. Quizzes are usually fun and useful engagement tools.
When quizzes are combined with a participation incentive, it can not only drive engagement and boost watch time but also help capture user contact in the form of a lead. Marketers can also encourage visitors with instant prizes for specific call-to-action.
Businesses can also conduct a follow-up webinar or live event around that topic. Collecting questions for YouTube Q&As can further help boost engagement along with lead generation processes as the direct Q&A is a highly anticipated event for most loyal followers.
[11 minute read]